简述经济伦理研究的历程和概况,分析了经济伦理介入体育产业的现实性和必要性,指出其在体育产业中的认识与评价、教育与改造、调节与整合、激励与升华等功能,认为经济伦理是体育产业发展的人力资本和无形资产,可以影响体育产业政策的制定,有利于规范体育企业的经济行为,并具有很重要的人本价值。 This article briefly describes the course and general situation of economic ethics research, analyzes the reality and necessity of economic ethics involved in sports industry, points out its functions in the sports industry such as cognition and evaluation, education and reform, regulation and integration, encouragement and sublimation. Economic ethics is the human capital and intangible assets for the development of the sports industry. It can affect the formulation of sports industry policies, regulate the economic behaviors of sports enterprises, and have very important humanistic values.