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前不久在成都召开的“全国糖酒交易会”传出信息:酒类成交额达82.29亿元,比上年增长了23％。成交额如此之高,主要靠啤酒、葡萄酒支撑。另据中华商业信息中心统计,今年1～2月份,白酒、啤酒、葡萄酒的销量分别增长了14.9％、16.7％和33.5％。 上述资料基本上反映了我国当前酒类市场的状况。近年来,酒类市场竞争激烈,酒族“三兄弟”轮流粉墨登场,各施绝技。今年,酒业商战犹酣,白酒欲夺回霸位,啤酒则执牛耳不放,葡萄酒虽是后起之秀,亦想坐坐头把交椅。那么,“三兄弟”究竟谁能走红’99?关键是看“上帝”爱不爱你?
Not long ago held in Chengdu, “National Sugar and Wine Fair,” came the message: wine turnover reached 8.229 billion yuan, an increase of 23% over the previous year. Turnover so high, mainly by beer, wine support. According to the statistics of China Commercial Information Center, sales volume of white spirit, beer and wine increased by 14.9%, 16.7% and 33.5% respectively from January to February this year. The above information basically reflects the current status of China’s alcohol market. In recent years, the liquor market is fiercely competitive with the “Three Brothers” of the wine family taking turns performing their best in various fields. This year, the wine business war still inhumane, liquor to regain the hegemony, beer is arbitrarily, although the wine is a rising star, also want to sit on the top spot. So, “Three Brothers,” who can get popular ’99? The key is to see “God” love does not love you?