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随着信息化社会的飞速发展,网络正以不可逆转的方式挑战着我们的执政方式和执政理念,挑战着我们的思想政治工作。据2013年《中共互联网发展状况统计报告》,截至2012年底,我国网民规模达到5.64亿。互联网已成为人们思想文化信息的集散地和社会舆情的放大器。新形势下,如何及时掌握网络舆情信息,准确把握网络舆情动态,正确引导网络舆论,消除负面影响,弘扬主旋律,集聚正能量,是摆在各级政府面前的一个亟待解决的
With the rapid development of information society, the Internet is challenging our governing style and governing concept in an irreversible way and challenging our ideological and political work. According to the Statistical Report on the Internet Development in the PRC in 2013, as of the end of 2012, the number of Internet users in China reached 564 million. The Internet has become a distribution center for people’s ideological and cultural information and an amplifier for public opinion. Under the new situation, it is an urgent problem to be solved before how governments at all levels grasp timely information on Internet public opinions, accurately grasp the dynamics of online public opinion, correctly guide online public opinion, eliminate negative influences, promote the main theme and gather positive energy