论文部分内容阅读
从网络广告到网上商城,从邮箱到短信,盈利模式一直是人们最感兴趣的东西。现在,它们又涌向了搜索引擎这块“新大陆”。在美国,整个搜索引擎的市场规模高达20亿美元。去年11月,雅虎收购3721,引起一片哗然。业内人士认为,雅虎通过种种并购行动提高其搜索服务能力,并将大举推行其付费搜索,为自己带来可观的商业价值。就连雅虎购物频道总经理罗勃·所罗门也向外界宣布:“我们已经意识到,要想赢得这个领域,强大的搜索功能是关键。”搜索力经济正在成为继网络广告、短信、网络游戏之后的第四大热点。
From online advertising to online shopping, from email to SMS, the profit model has always been something people are most interested in. Now, they are flocking to search engine “New World.” In the United States, the entire search engine market is as large as 2 billion U.S. dollars. In November last year, Yahoo acquired 3721, causing an uproar. Insiders believe that Yahoo through various mergers and acquisitions to improve its search service capabilities, and will carry out its paid search, bring their own considerable business value. Even Yahoo Shopping Channel General Manager Solomon Solomon also announced to the outside world: “We have realized that in order to win this area, a strong search function is the key. ” Search power economy is becoming the Internet advertising, messaging, network The fourth hot spot after the game.