论文部分内容阅读
品牌建设在现代旅游业发展中占据重要地位。从某种意义上来说,现代旅游业的竞争实质是旅游品牌的竞争。品牌是一个旅游地的实力象征。优质旅游地品牌对于旅游者具有天然的向心力和吸引力,从而为旅游地发展提供良性循环,有利于旅游地建设的长远发展。本文从名人故居品牌建设的角度分析中山市孙中山故居纪念馆品牌建设升级的的必要性,建设孙中山故里风景区的路径和具体举措,在全社会不断弘扬孙中山文化,进一步提高孙中山故居纪念馆以及故里风景区的美誉度和影响力,推动孙中山故里风景区旅游事业加快发展。
Brand building occupies an important position in the development of modern tourism. In a sense, the essence of competition in modern tourism is the competition of tourism brands. Brand is a symbol of the strength of the tourist destination. High-quality tourism brand for tourists with a natural centripetal force and attractiveness, so as to provide a virtuous circle of tourism development, is conducive to the long-term development of tourist destination. This article analyzes the necessity of upgrading the brand building of Sun Yat-sen Memorial Hall and the path and specific measures for building Sun Yat-sen’s hometown scenic spot from the perspective of brand building of the former residence of celebrities. It will continue to promote Sun Yat-sen’s culture and further enhance the former residence of Sun Yat- The reputation and influence, to promote Sun Yat-sen hometown scenic tourism to accelerate the development of tourism.