近年来,随着改革开放的不断深化,世界先进的经济业态也相继在我国登陆,展览业就是其中之一。自18世纪中叶,第一届世界博览会在英国伦敦成功举办以后,展览业便作为一个新兴的经济产业,受到各国的普遍重视,而今,它已经成为一个集商品展销、经济洽谈、信息交流、文化交往等功能于一体的现代经济产业,由于其在开拓市场、信息集散、招商引资,推动区域经济发展等方面发挥着巨大作用,被喻为现代最具活力的“朝阳产业”。展览业是连结生产与消费的桥梁与纽带。通过举办各种形式的展(博)览会、商品交易会,可以为商品方便快捷地找到市场,让客商以最小的交易成本获得最大的经济效益。在展览会上,展商们通过展示自己的产品、品牌、技术和服务,甚至展 In recent years, with the continuous deepening of reform and opening up, the world’s advanced economic status has also landed one after another in our country. The exhibition industry is one of them. Since the success of the first World Exposition in London, England since the middle of the eighteenth century, the exhibition industry, as a new economic industry, has gained the universal attention of all countries. Nowadays, it has become an international forum that integrates exhibitions, economic negotiations, information exchange and culture It has been hailed as the most dynamic “sunrise industry” in modern times due to its great role in developing markets, distributing information, attracting investment and promoting regional economic development. Exhibition industry is the link and link between production and consumption. By organizing various forms of exhibitions (exhibitions) and trade fairs, the market can be found conveniently and quickly for merchandise, enabling merchants to obtain the maximum economic benefits with minimal transaction costs. At exhibitions, exhibitors even showcase their products, brands, technologies and services