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本文结合白银公司电视台工作实践中的典型实例,提出实施国企电视新闻报道宣传的创新变革,要以全方位做好深度报道为主攻方向和突破口,做到优先策划,谋定而动,以落实新闻报道宣传“年有主线、季有重点、月有亮点、日有头条”的要求,达成“领导满意、员工喜爱、同行赞誉、外界认同”的工作目标。
Based on the typical examples in the practice of Baiyin Company TV Station, this paper puts forward the innovations and innovations in carrying out the publicity of TV news reports in state-owned enterprises. It is necessary to make all-round and in-depth coverage of the main directions and breakthroughs so as to give priority to planning and make decisions in order to implement the news Reported the publicity, “the main line has a quarter, a quarter of focus, a bright spot, Japan has headlines,” the requirements of “satisfaction of the leadership, employee love, peer praise, outside recognition ” goal.