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在当今社会,媒体对于公共危机事件报道量的增加,民众对于公共危机事件的关注,都使得正确应对和及时处置各类公共危机成为对各级政府的重大考验。如何正确把握新闻媒体的舆论走向以引导公众舆论,就直接关系到政府在人民心目中形象的树立,关系到国家的安全和稳定。文章以西安“11.14”爆炸事件为例,指出目前我国媒体在处理此问题时存在的问题。然后针对危机事件发展的不同阶段,分析新闻媒体应该采取什么样的策略来发挥自己的职责。
In today’s society, increasing media coverage of public crises and public concern over public crises have made it a major test for all levels of government to correctly handle and promptly handle various public crises. How to correctly grasp the news media’s trend toward public opinion leads directly to the establishment of the government’s image in the people’s mind and the security and stability of the country. Taking Xi’an “11.14” bombings as an example, the article points out the problems existing in the media in our country when dealing with this issue. Then, according to the different stages of the development of crisis events, it analyzes what kind of strategies the news media should take to fulfill their duties.