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动漫产业以创意为核心,以动画、漫画为表现形式,是包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。其中,动漫衍生产品的营销策划并转为企业收入,是动漫产业中收入颇丰、且生命周期较长的一个环节。成立于201 2年的杭州振摄文化创意有限公司就是以“创意”为核心理念,致力于原创系列动画影片的创作与发行,以中国传统文化为背景,将中国动漫文化融入世界。2013年该公司制作的52集系列动画片《小猪歪歪》第一系列中的前26集在浙江电视台少儿
The animation industry takes creativity as the core, animation and comics as its manifestations, and is an animation direct product development and production that includes animation books, newspapers, movies, television, audio-visual products, stage plays and new comic varieties based on modern information and communication technologies , Publishing, broadcasting, performance and sales, as well as the production and management of derivatives, such as apparel, toys and video games related to avatars. Among them, the animation derivative product marketing planning and converted into corporate income, animation industry is profitable, and the longer life cycle of a link. Founded in 201 2, Hangzhou Zhen She Cultural Creativity Co., Ltd. is based on the idea of “Creativity ”, dedicated to the creation and distribution of original series of animated films, and integrates Chinese animation culture into the world with Chinese traditional culture as the background. In 2013 the company produced the first 26 episodes of the 52 episode series “Piggy Wai” in the first 26 sets of episodes in Zhejiang TV station Children