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网络舆情具有突发性、多元性、随意性、多样性、无序性等特征,与大学这一特定环境相结合,使得高校网络舆论空间因其参与主体的平等性、舆论活动的开放性、参与方式的互动性,作用变得日益强大。对高校网络舆情的研究,有助于正确引导大学生健康上网,树立正确的政治态度、道德观念、价值取向等,形成科学的学习和生活方式。对于校园网络舆论空间存在的舆论参与主体不具有代表性、网络舆论主体责任与权利不对等、理性与非理性的交织、网络言论统一性不强等问题,要采取构建理性的网络舆论文化、把握引导校园热门话题的主动权、增强网络舆论引导工作的有效性、构筑高校管理者与大学生协商交流的网上互动通道、加强高校网络舆论空间伦理道德建设等措施,强化对校园网络舆论空间的引导和管理。
The network public opinion has such characteristics as suddenness, diversity, arbitrariness, diversity and disorder. Combined with the specific environment of the university, the public opinion space in the university network is characterized by the equality of participants, the openness of public opinion activities, The interactive nature of participation has become increasingly powerful. The research on university public opinion on the Internet will help to guide college students to get on the Internet healthily, and establish a correct political attitude, moral values and values, so as to form a scientific learning and life style. There is not representativeness for the main body of public opinion participation in the network space of campus network, unequal responsibility and right of the main body of network public opinion, intertwined rationality and irrationality, and weak unity of network speech. Therefore, it is necessary to adopt a rational network media culture The initiative to guide the hot topic on the campus, enhance the effectiveness of the network to guide the work of public opinion, to build online interactive channels for college administrators and college students to discuss and exchange, strengthen the network of public opinion in colleges and universities to build ethics and morality and other measures to strengthen the network of public opinion on campus network guidance and management.