地面频道的生存环境,很难用一个简单的标准去考量。一方面,地面频道不具备卫视“立足本土放眼全国”的传播平台,但却遭受着卫视在本土范围内的份额瓜分,同时地面频道的经营对地区经济、人口以及政策的依附性很强,难以实现跨越式的突围。 Survival of the terrestrial channel, it is difficult to use a simple standard to consider. On the one hand, the terrestrial channel does not have the satellite TV platform of “looking into the whole country from the local community”, but it is suffering from the share of satellite TV in the local area. Meanwhile, the operation of the terrestrial channel has strong dependence on the local economy, population and policies , It is difficult to achieve a breakthrough by leaps and bounds.