根据色彩心理学,网页设计中的色彩选择和搭配是对访问者的一种客观刺激,能够折射出网页所要传达给访问者的情绪和气氛。本文从总体上概述了网页色彩设计的概念,并且细致地阐述了在网页设计中,设计人员进行色彩选择时,所应遵循的原则。随后给出一些网页设计中配色应用的具体案例。 According to color psychology, color selection and collocation in webpage design are objective stimuli for visitors, which can reflect the mood and atmosphere that the webpage needs to convey to visitors. This article summarizes the concept of web page color design as a whole and elaborates the principles that should be followed when designers make color choices in web page design. Then give some specific examples of color matching applications in web design.