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在市场竞争日趋激烈的今天,危机无时不在觊觎着中国企业,威胁着企业的生存。危机不仅会给企业带来直接的人、财、物的损失,而且会给企业的经营产生影响,甚至可能会损害企业的形象,严重的还会使企业陷入困境,乃至破产。因此,危机管理已成为现代企业管理的一个重要课题。
In today’s increasingly fierce market competition, the crisis is constantly ignoring Chinese companies, threatening the survival of the company. The crisis not only brings direct loss of people, money, and goods to the company, but also affects the business operations of the company. It may even damage the company’s image. In severe cases, it will also make the company in trouble and even bankrupt. Therefore, crisis management has become an important issue for modern enterprise management.