论文部分内容阅读
品牌光凭功能去竞争,对消费者而言很难有说服力,如果将本质的东西明确展示,与客户一起从本质出发去探索,就会有很明显的效果。细细总结2016年北京电通CDC China做的几个案例,无论是之前揽获广告节奖项的Changing Room,还是FAMI-NAVI,我们总能找出一些相似的地方,那就是将富有创新性的内容与解决社会问题进行完美结合,也许,这正和CDC China的特质有关。CDC China是由隶属于东京电通荣膺无数国外大奖的CDC(跨界沟通创意中心)在北京电通旗下设立的机构。那些出其
It is difficult for consumers to persuade the brand to compete solely by function. If the essential things are clearly displayed, starting from the essence together with the customers to explore, there will be obvious effects. Slightly summarize a few cases made by Beijing Diclom CDC China in 2016. Whether it is the Changing Room or the FAMI-NAVI which previously won the Festival Awards, we can always find some similarities that will be innovative Content and social problems to solve the perfect combination, perhaps, this is related to the characteristics of CDC China. CDC China is a subsidiary of Beijing Telecom, a CDC (Cross-border Communication Creative Center) affiliated with Tokyo Denso that has won numerous foreign awards. Those out of it