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自中国加入世贸组织之后,中国企业面临的国内和国际竞争环境都发生了变化,这使中国企业在跨国经营中必须重新审视自己,深入了解企业内部的竞争优势与劣势及外部的机会和威胁,这将有利于中国企业在未来的跨国经营中准确的找好定位,把握经营方向,化劣势为优势,化挑战为机遇,降低跨国经营中的风险。自2001年12月中国加入WTO以后,中国企业面临的国内和国际竞争环境都发生了变化,这使中国企业在跨国经营中必须重新审视自己,深入了解企业内部的竞争优势与劣势及外部的机会和威胁,将公司的战略与公司内部资源、外部环境有机结合起来,以扬长避短,趋利避害,化劣势为优势,化挑战为机遇。做到知己知彼、百战不殆,降低跨国经营中的风险。
Since China’s accession to the WTO, the domestic and international competitive environment facing Chinese enterprises has changed. This has made it necessary for Chinese enterprises to re-examine themselves in cross-border operations, gain a deeper understanding of the internal competitive advantages and disadvantages as well as external opportunities and threats. This will help Chinese enterprises to accurately find a better position in their future cross-border operations, take their management orientation and advantages into consideration, and turn challenges into opportunities and reduce their risks in cross-border operations. Since China acceded to the WTO in December 2001, the domestic and international competitive environment for Chinese enterprises has changed. This has made it necessary for Chinese enterprises to re-examine themselves in cross-border operations and gain a better understanding of the internal competitive advantages and disadvantages as well as external opportunities And threats, the company’s strategy and internal resources, the external environment, organic combination of strengths and weaknesses, the advantages and disadvantages, the advantages of disadvantaged, the challenges for the opportunity. Do know ourselves, know yourself, reduce the risk of multinational operations.