“新英伦”是一种专供治疗面疱、雀斑、黑斑的药性面霜。当时在市场中竞销的这类同类产品，共有２０种左右。在这样的市场情况中，欲求销售量能脱颖而出，必须先求提高顾客在购买时的指名率。于是生产商台湾英伦化学公司，在产品推介中使用了情书比赛的形式提高产品的知名度， New England is a medicated cream designed to treat pimples, freckles and dark spots. At the time of marketing in the market of such products, a total of about 20 species. In such market conditions, the desire to sell can stand out, you must first seek to improve the customer’s name at the time of purchase. So the manufacturer of the British chemical company in Taiwan, in the promotion of products used in the form of love letters to enhance product visibility,