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1994年9月以来一年左右时间内,女性口服液“美媛春”这一品牌通过广州几家大报的广告叫得十分响亮,其品牌知名度、销售效果和广告创意等几个方面都相当成功。从效果看,“美媛春”广告有很强的促销力。94年该品牌的销售额为3500万元,9月之前尚在1000万元上下,开展广告活动之后仅四个月,销量即比前八个月猛增250%。这在“美媛春”营销史上是个划时代的大突破。如此立竿
In the one year or so since September 1994, the brand of female oral liquid “Yuan-yuanchun” was very loudly admired through the advertisements of several big newspapers in Guangzhou, and its brand awareness, sales effect, and advertising creativity were several aspects. Are quite successful. Judging from the effect, “Yuanyuanchun ” advertising has a strong promotional force. In 1994, the brand’s sales amounted to 35 million yuan. Before September, it was still under 10 million yuan. Only four months after launching the advertising campaign, sales increased by 250% compared with the previous eight months. This is an epoch-making breakthrough in the history of the marketing of Meiyuan Spring. So stand up