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互联网使网上销售产品的种类和规模大幅度增长,利用相关的信息检索技术,大大降低了顾客的搜索成本。信息检索系统不仅增加了顾客的消费剩余,而且商品供应也可根据商品的市场状态。推荐系统利用从顾客的行为中分析出的知识和商品的自身特点来指导顾客选择最适合自己需要的商品,为网上销售产品的企业实现增值。因此,创建一个好的推荐系统和一个个性化的信息检索系统可以增强网络销售竞争力。
The Internet has resulted in a substantial increase in the types and sizes of online sales products and the use of relevant information retrieval technologies to greatly reduce the search costs for customers. The information retrieval system not only increases the consumption surplus of customers, but also the supply of goods can also be based on the market state of goods. The recommendation system uses the knowledge and characteristics of products analyzed from the behavior of the customers to guide the customers to choose the most suitable products for their own needs and realize the added value for the enterprises that sell the products online. Therefore, to create a good recommendation system and a personalized information retrieval system can enhance the competitiveness of online sales.