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当今世界科技突飞猛进,互联网正在以前所未有的速度走进千家万户,这直接导致了网络会展的诞生。网络会展的诞生,给传统会展,带来了诸多的冲击和挑战,这也是使得传统会展更需明白自身的特点,发展自己的优势,在策略上创新。近些年来,虽然网络会展异军突起,为会展行业开辟了一种新的会展模式,但是同时,传统会展的发展势头依然旺盛。在可以预见的未来,传统会展也可能取代网络会展。传统会展有着自身独特的优势,辩证而言,网络会展的兴起,也是为传统会展提供了广泛的延伸。本文将对分析传统会展的种种特点,并与网络会展想对比,指出传统会展产品一些确实可行的创新策略,以期待对传统会展的发展起到一些积极的作用。
With the rapid advancement of science and technology in the world today, the Internet is entering millions of households at an unprecedented rate, which has directly led to the birth of network exhibitions. The birth of the network exhibition has brought a lot of shocks and challenges to the traditional convention and exhibition. This also makes the traditional exhibition more need to understand its own characteristics, develop its own advantages, and innovate in strategy. In recent years, despite the sudden emergence of network exhibitions, a new exhibition mode has been opened up for the convention and exhibition industry. However, at the same time, the development momentum of the traditional convention and exhibition industry remains strong. In the foreseeable future, traditional conventions and exhibitions may also replace online exhibitions. Traditional conventions and exhibitions have their own unique advantages. Dialectically speaking, the rise of online conventions and exhibitions also provides a wide range of extensions for traditional conventions and exhibitions. This article will analyze the various features of traditional conventions and exhibitions, and compare it with online conventions and exhibitions, and point out some really feasible innovation strategies for traditional exhibition products in order to look forward to playing a positive role in the development of traditional conventions and exhibitions.