“流氓软件”具有不同于一般产品的特殊性,其强制安装且难以卸载的特性使用户无法通过重复博弈中的选择行为形成对提供者的约束力。加上我国互联网领域法规缺失,行业自律乏力,在巨额利益的驱动下,“流氓软件”形成了一条处于“灰色地带”的产业链。从共享软件制作者到中间代理商及广告中介,再到最下游的软件幕后雇主和插件投放者,他们的共有信念被逐渐扭曲,行为日益失范,广大互联网用户深受其害。消除“流氓软件”的危害,仅靠市场力量的自发作用难以实现,必须尽快健全相关法律规范并严格执行,强化行业自律,重塑被扭曲的共有信念。 “Rogue Software ” has the peculiarity of being different from the general product. Its mandatory installation and difficult to uninstall feature make it impossible for the user to bind the provider by repeating the selection behavior in the game. Coupled with China’s lack of laws and regulations in the field of Internet industry self-discipline fatigue, driven by huge profits, “rogue software ” formed a “gray area ” industrial chain. From shareware creators to middle agents and advertising agencies to the most downstream software behind-the-scenes employers and add-ons, their shared beliefs are gradually distorted and their behavior is increasingly out of control and the vast majority of Internet users suffer. Elimination of the “rogue software ” harm, only by the spontaneous effect of market forces difficult to achieve, we must as soon as possible to improve the relevant laws and regulations and strictly enforced to strengthen industry self-regulation, remodeling distorted common belief.