宜昌市是著名的旅游城市,目前,国家旅游局公布首批创建“国家全域旅游示范区”名单中,宜昌远安县、秭归县、长阳县名列其中。随着全域旅游的逐步发展,传统景区面临较大改革。旅游商品是景区的重要组成部分,其传统的生产、宣传、营销方式也急需改革创新以求适应全域旅游的变化。 Yichang is a famous tourist city. At present, among the first lists of “National Tourism Demonstration Areas” created by China National Tourism Administration, Yuan’an County, Zigui County and Changyang County of Yichang are listed among them. With the gradual development of tourism in the entire region, the traditional scenic areas are facing a major reform. Tourism is an important part of the scenic area, its traditional production, marketing, marketing is also in urgent need of reform and innovation in order to adapt to changes in global tourism.