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近十余年来,真人秀当之无愧是国内电视综艺节目的主打产品。在电视生态环境和商业力量的合力推动下,随着演艺文体等明星的加盟,明星真人秀不仅成为真人秀的主力军,而且牢牢地占据真人秀节目收视率的前列,受到了电视受众的追捧和欢迎。明星真人秀的火爆,有其存在的合理性基础,也有其内在的生存逻辑,即通过对明星的再生产而有效地再满足受众的心理需求。但从长远来看,明星真人秀要想有所突破发展,必须在创新性上进行深度挖掘,真正走“内容为王”的道路。
For more than ten years, reality show deserved to be the flagship product of the domestic variety show. With the combined efforts of the TV eco-environment and commercial forces, with the addition of celebrities such as performing arts, the reality show has become not only the main force of reality show, but also firmly occupy the forefront of reality TV shows, by the television audience Sought after and welcome. Star reality show popular, there is the rationale for its existence, but also its inherent logic of survival, that is, through the reproduction of the celebrity and then effectively meet the audience’s psychological needs. However, in the long run, the reality show needs breakthroughs in innovation. It must go deep into the innovation and really take the road of “content is king.”