一、钢铁工业需要产品品牌 长期以来，产品品牌在钢铁行业存在，但并不被人们所重视，产品品牌的的潜在优势远未产生作用。通常，用户对钢铁产品的认识，一是企业，二是品名。例如，宝钢的冷轧薄板、鞍钢的重轨、邯钢的螺纹钢等。这种状况的形成，一是计划经济条件下，钢材统配 First, the steel industry needs product brands For a long time, product brands exist in the steel industry, but not by people’s attention, the potential advantages of product brands far from working. Usually, the user’s understanding of steel products, one business, the second is the name. For example, cold-rolled sheet Baosteel, Anshan heavy rail, Handan steel rebar. The formation of this situation, one under the conditions of planned economy, steel unification