我国高职教育起步较晚,内部面临向大学转型、规模扩张、提高质量的三重发展任务,外部面对着激烈的市场竞争,走内涵发展和外延扩张相结合的道路成为首选。高职院校要放开视野,更新观念,向中外成功的企业学习,借鉴企业文化建设的经验,为己所用,构建独具特色的高职院校文化,逐步形 The higher vocational education in our country started relatively late, faced with the triple development task of internal transition to the university, scale expansion and quality improvement. Facing fierce market competition externally, the path of combining the development of connotation and the expansion of expansion became the first choice. Higher vocational colleges should open their horizons, update their concepts, learn from the successful Chinese and foreign enterprises, learn from the experience of corporate culture construction, and use for their own sake to build a unique culture of higher vocational colleges.