情感体验是以消费者为核心,以情感为纽带来达到心理沟通的目的;互动广告以消费者的心理感受为基本出发点,通过设定特定的情景、画面和装置等手段,关注消费者、在与受众的心理和行为的互动过程中植入广告概念与信息,传达赋予一定情感依托的设计理念。因而,基于情感体验的互动广告创意方式能够有效的传播广告观念,传播广告价值、拉近广告与受众之间的距离,增进相互了解,并且能够在受众心目中形成持久的记忆度和美誉度。 Emotional experience is based on the consumer as the core and emotion as the link to achieve the purpose of psychological communication; interactive advertising takes the psychological feelings of consumers as the basic starting point, focusing on consumers by setting specific scenarios, pictures and devices In the process of interaction with the audience’s psychology and behavior, advertising concept and information are implanted, and the design concept that gives some emotional support is conveyed. Therefore, based on the emotional experience of interactive advertising creative ways to effectively spread the concept of advertising, advertising value, to narrow the distance between the ads and the audience to promote mutual understanding, and in the eyes of the audience to form a lasting memory and reputation.