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我国的旅游业已经进入微利时代,旅行社数量众多也暴露了许多问题,比如大型旅行社规模优势得不到发挥,中小旅行社市场定位不明晰、恶性价格竞争盛行,旅游产品重复,旅游服务质量层次不齐等。随着旅游经济的不断发展,中国旅行社正面临着更深层次的改革、更大范围内的开放和更为复杂多变的创新。
China’s tourism industry has entered a period of meager profit. The large number of travel agencies also exposed many problems. For example, large-scale travel agencies have not been able to exert their advantages in scale, the market orientation of medium and small travel agencies is not clear, the prevalence of vicious price competition, repeated tourism products, and uneven levels of tourism service quality Wait. With the continuous development of tourism economy, China Travel Service is facing a deeper reform, a wider scope of opening up and more complex and changeable innovation.