在社会主义新时期,群众文化品牌建设与社会经济、国家政治、历史文化等诸多领域存在密切的关系,加之群众文化在我国文化发展机制中始终占据重要的地位。这就要求政府部门、文化监管机构以及文化行业等应积极打造群众文化品牌,推动群众文化健康发展。本文论述了打造新时期群众文化品牌的必要性,并着重对其策略进行探讨,以期进一步增强群众文化的影响力。 In the new era of socialism, there is a close relationship between the building of a mass cultural brand and many fields such as social economy, state politics, history and culture, and mass culture has always occupied an important position in the mechanism of cultural development in our country. This requires that government departments, cultural regulators, and cultural industries should actively build mass cultural brands and promote the healthy development of mass culture. This article discusses the necessity of building a mass culture brand in the new era and focuses on its strategy in order to further enhance the influence of mass culture.