市场是伟大的“导师” ,随着全国统一市场的逐步形成 ,越来越多的企业家已经开始认识到市场调研的重要性和迫切性 ,也愿意花费时间、精力和金钱等资源进行规模浩大的市场调研。对国内企业来说 ,这已经是一个巨大的进步与飞跃。遗憾的是 ,这种来之不易的热情常常被“四不象”的 The market is a great “mentor.” With the gradual formation of a unified national market, more and more entrepreneurs have begun to recognize the importance and urgency of market research and are willing to spend time, energy and money on a vast scale Market research. For domestic enterprises, this is already a tremendous progress and leap forward. Unfortunately, this hard-won passion is often “not the same.”