在网络时代下,期刊的生存和发展需要面对新的环境。经济期刊以其市场化特征同样面临办刊方向的调整,重视品牌特色,重新寻找刊物的读者定位和对内容风格的再定位成为办好刊物的关键。有了明确的办刊思路,刊物才能更好地适应市场变化,获得发展。 In the Internet age, the survival and development of journals need to face the new environment. Economic journals with its market-oriented features also face the direction of the adjustment of the magazine, focusing on brand features, re-finding the reader’s positioning and positioning of the content style as the key to running a good publication. With a clear idea of ​​running a journal, publications can better adapt to market changes and gain development.