山西省拥有丰富的文化资源,但文化产业发展整体规模较小,品牌较少,结构不均衡,与其它文化产业大省相比还有很大的差距。因此我们要发展文化品牌战略,加强文化创意品牌开发,注重文化内涵提炼,加大宣传力度,扩大传播形式,调动消费者参与到品牌建设中来,使文化资源顺利转化为文化资本,将资源大省变为产业强省。 Shanxi Province has rich cultural resources. However, the development of cultural industries is relatively small in scale, with a small number of brands and an uneven structure. There is still a big gap compared with other major cultural industries. Therefore, we should develop the strategy of cultural brand, strengthen the development of cultural and creative brands, pay attention to the cultural connotation refinement, increase publicity, expand the form of communication, to mobilize consumers to participate in brand building, cultural resources smoothly into cultural capital, resources Province into a strong province of industry.