误区之一做品牌就是做销量在很多企业营销主管的营销计划中,常常一味强调销售量的提升,把产品销量作为企业追求的最大目标。这些营销主管们大都有一个“共识”:做销量就是做品牌,只要销量上来了,品牌自然会得到提升。这是非常错误的观点。片面追求销量的结果往往导致对品牌其它要素如:品牌的知名度、美誉度、忠诚度、品牌联想等的建设视而不见,最终导致 Misunderstanding one of the brand is doing sales Marketing marketing in many corporate marketing plan, often blindly emphasize the promotion of sales, the product sales as the pursuit of the largest business goals. Most of these marketing executives have a “consensus ”: do sales is to do the brand, as long as the sales up, the brand will naturally be promoted. This is a very wrong point of view. One-sided pursuit of sales results often lead to the other elements of the brand such as: brand awareness, reputation, loyalty, brand associations, etc. turned a blind eye, eventually leading to