商品市场仿佛是一个扑朔迷离的未知世界。近几年来,由于百货商厦如雨后春笋般出现,零售市场呈现白热化竞争态势。在这种形势下,如何沉着冷静地面对市场,这是值得每一个零售企业经营者深思的问题。 我国的市场竞争从生产导向逐渐转变为消费导向,零售市场营销策略也应随之适应这个转变。首先在营销观念上要切实树立以消费者需求为导向、一切为顾客服务的思想,这一切要在更高层次的服务内容和服务标准上充分体现出来,这就对零售商业企业的商品特色、购物环境、管理方式、促销举措、服务水平等提出了更高的要求。因此,我国的零售企业如何不断适应消费者需求的改变,为目标顾客提供丰富的商品和满意的服务,这就不仅仅是硬件方面 The commodity market seems to be a confusing unknown world. In recent years, due to the emergence of megastores, the retail market has become more competitive. Under such circumstances, how to calmly face the market is a question worthy of consideration by every retail enterprise operator. China’s market competition has gradually changed from production-oriented to consumer-oriented, and retail marketing strategies should also adapt to this change. First of all, in marketing concepts, we must effectively establish the idea of ​​consumer demand-oriented and all-for-customer service. All these must be fully reflected in the higher levels of service content and service standards. This is to the commercial characteristics of retail commercial enterprises. Shopping environment, management methods, promotion measures, service levels, etc. put forward higher requirements. Therefore, how do our country’s retail companies continue to adapt to changes in consumer demand and provide targeted customers with a wealth of goods and satisfactory services, which is not just hardware