连锁超市已经成为现代经济系统中一个重要的组成单位,本文研究了连锁超市营销策略的问题,从阐述国内连锁超市企业的营销概况入手,进一步分析了我国连锁超市营销过程中存在的问题,介绍了我国连锁超市五大营销策略,最后探讨了我国连锁超市强化营销质量的综合措施。 The supermarket chain has become an important constituent unit in the modern economic system. This paper studies the marketing strategy of the supermarket chain. Starting with the marketing overview of the domestic supermarket chains, this paper further analyzes the problems existing in the marketing process of the supermarket chain in our country, China’s five supermarkets marketing strategy, the final discussion of China’s supermarket chain to enhance the overall quality of marketing measures.