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第一部分地产行业趋势与营销 一、房地产行业趋势 1.政策环境改变,管理和调控力度加强,准入门槛提高;2.土地供应重心向郊区转移,土地资源减少,土地成本持续上升;3.房地产的资本竞争时代来临,房地产融资多元化发展;4.普通住宅供应增加,价格整体提高,二手房市场更趋活跃;5.市场处于完全竞争状态,行业集中度进一步提高;6.品牌渐显竞争威力,注重营销手段的综合运用消费需求注重个性化和全程价值链服务能力和产品附加价值;8.地产企业赢利模式多样化:开发地产,经营房产。 二、房地产企业运作模式将进一步整合 1.房地产内部的相互合作,采取联合开发或联合采购等方式,进行某一区域的开发或大批材料设备的购买,以共同提高谈判实力与竞争能力,降低风险、竞争压力及运营成本;2.房地产与外部关联产业的
The first part of the real estate industry trends and marketing First, the real estate industry trends 1. Policy environment change, management and regulation efforts to strengthen the access threshold to improve; 2. Land supply center of gravity to the suburbs, land resources, land costs continue to rise; 3. Real estate The era of capital competition is approaching, diversified real estate financing development; 4 ordinary housing supply increased, the overall price increase, the second-hand housing market more active; 5. The market is in full competition, industry concentration further improved; Power, pay attention to the integrated use of marketing tools Consumer demand focus on individual and full value chain service capabilities and product added value; 8 diversification of real estate business profit model: the development of real estate, real estate management. Second, the real estate business model will be further integrated 1. Real estate mutual cooperation within the joint development or joint procurement, etc., for a regional development or purchase of large quantities of materials and equipment to jointly improve the strength and competitiveness of the negotiations to reduce risk , Competitive pressures and operating costs; 2. Real estate and external related industries