在传统广告代理业中,一般存在两种类型的企业,一种是纯粹的媒体中间商,依赖于大量的一次性买进获得大大低于媒体报价(Listed Price)的价格,再通过销售队伍向最终的广告客户推销,依靠中间的差价以及相关的服务获得利润,俗称“媒体掮客”,在报纸分类广告、有线、卫星电视广告以及部分户外广告中这类中介比较多见,广告客户也能通过代理商的主动让利节约广告费的投资,但是作为中间商来说,是站在媒体的立场上处于主动推销的地位;另外一种代理商类型一般称为“买方代理”,买方代理虽然也可能向媒体中间商一样获得低价折扣,但一般是直接将低价给客户享用,而在服务的过程中获得额外服务费的收入。买方代理总是站在 In the traditional advertising agency industry, there are generally two types of businesses, one is a pure media broker, relying on a large number of one-time purchases to get a price much lower than the Listed Price, The final advertisers are selling, relying on the middle of the spread and related services for profit, commonly known as “media brokers” in the newspaper classified ads, cable, satellite TV ads and some outdoor advertising such intermediaries more common, advertisers can also pass Agents take the initiative to save the advertising costs of investment, but as a middleman, is the position of the media in the initiative to promote the position; another type of agent is generally referred to as the “buyer’s agent,” Although the buyer agency may Get the same low discounts as your media broker, but generally pay for the low price directly to your customers and earn extra service fees during your service. The buyer’s agent is always standing