家电不仅是一般的耐用消费品，而且已成为一个国家工业水平、现代化进程、文化普及程度及消费者追求简便、舒适、快捷的生活方式、生活质量的标志。随着生活水平的提高，我国城市居民家电消费呈现出了新的趋势，从价格关注转向品牌关注，从侧重功能转向个性化消费。 尽管价格因 Home appliances are not only durable consumer goods in general, but also become a symbol of a country’s industrial level, modernization, cultural popularization and consumers’ pursuit of a simple, comfortable and quick lifestyle and quality of life. With the improvement of living standards, the consumption of household appliances in urban areas of our country shows a new trend, from price focus to brand concern, from focusing on functions to personalized consumption. Despite the price