时代的发展使消费群体的消费对象日益多元化,随着生产力的发展和阶级的变革,无产阶级掌握了生产资料,也拥有了文化的支配权。人民大众在衣食住行等生活必需品领域的需求得到极大满足,据马斯洛需要层次论,人类需求象阶梯一样从低到高按层次分为五种,分别是:生理需求、安全需求、社交需求、尊重需求和自我实现需求~1。因此,人们将消费目光投向了文化领域,作为人类提高自身需求的标志。面对文化消费的需求,文化消费 With the development of the times, consumers in consumer groups are increasingly diversified. As the development of productive forces and classes change, the proletariat has mastered the means of production and also has the power to control the culture. According to Maslow’s hierarchy of needs, human needs are divided into five levels from low to high according to hierarchy: physiological needs, security needs, social needs Respect for needs and self-actualization needs ~ 1. Therefore, people are spending their eyes on the field of culture, as a sign of mankind to improve their own needs. In the face of the needs of cultural consumption, cultural consumption