乡镇零售市场商品价格存在普遍偏高、质价不符、特价促销陷阱多等问题,严重影响了乡镇市场的健康发展,给农村市场、生产者和消费者造成了较大的负面影响,需要乡镇商业企业、消费者和乡镇政府共同采取措施尽快治理,才能建立一个公平、公正的市场消费环境。 Rural retail market commodity prices are generally high, the price does not match, special promotions and more trappings and other issues, seriously affecting the healthy development of township markets, rural markets, producers and consumers have a greater negative impact on the need for township commercial Enterprises, consumers and township governments jointly take measures to deal with as soon as possible in order to establish a fair and equitable market consumption environment.