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理解数字出版,首先应该明确内容和形式之间的革命性变革,数字技术改变了知识的组织方式和传播方式;其次要梳理出版核心内容和新闻核心内容的差异。从技术角度讲,纸质时代的“书”内容和形式不可分离;在数字时代,知识的传播具有内容与形式分离的特点。从内容差异来讲,新闻更强调即时性传播,出版则强调知识性传播;即时性传播和知识性传播不同,管理规则亦应不同。果壳网的出现对思考数字出版的内涵与外延有诸多启示,数字出版是数字知识传播,这就是数字出版的边界所在。
Understanding digital publishing, the first should be clear between the revolutionary changes in content and form, digital technology has changed the way of organizing knowledge and communication; secondly, sorting out the core contents of the core content of the press and publication differences. From a technical point of view, the content and form of the “book” in the paper age can not be separated. In the digital age, the dissemination of knowledge has the characteristics of content and form separation. In terms of content difference, the news emphasizes instantaneous communication, and publishing emphasizes knowledgeable communication. Different from real-time communication and intellectual communication, management rules should be different. The emergence of Nutshell has many implications for thinking about the connotation and extension of digital publishing. Digital publishing is the spread of digital knowledge, which is where the boundaries of digital publishing lie.