论文部分内容阅读
近日,第三次年度BrandZ全球最有价值品牌百强榜公布,排名进一步证实了品牌价值迅速增长,品牌对业务成长的驱动力愈加强大。拥有BrandZ全球最有价值品牌百强榜上榜品牌的公司在股票市场上的表现显著,优于S&P 500。最新的BrandZ全球最有价值品牌百强榜由全球领先的市场研究和咨询公司明略行在日前正式对外发布。本次排名以美元为单位衡量了全球最有影响力的品牌的价值。排名由明略行Optimor评估及完成,该集团一直致力于帮助企业通过市场投入和品牌建设来赢得最大化的回报。
Recently, the third annual BrandZ Global Top 100 list of the most valuable brands published rankings further confirmed the rapid growth of brand value, the brand’s driving force for business growth more powerful. Companies that own the BrandZ Top 100 Brands of the World’s Most Valuable Brands performed significantly better on the stock market than the S & P 500. The latest BrandZ list of the world’s most valuable brands by the world’s leading market research and consulting firm Mingluexing recently officially released. This ranking measures the value of the most influential brand in the world in dollar terms. The rankings are evaluated and completed by Optimo’s Optimor, a group that has been dedicated to helping businesses maximize returns through market input and brand building.