谈到中职学校办学吸引力问题,中职教育人往往自信心不足,且把原因归结为生源差、政府重视不够、社会认可度低等外部原因。殊不知这些外在表现恰恰是我们中职教育的吸引力不够造成的,我们应找到吸引力的力源在哪里,才能去不断增强它。中职教育的吸引力来自学校自身的品牌建设而产生的品牌效应。我校抓住机遇,改革创新适合中职 When it comes to the attractiveness of secondary schools, secondary vocational educators tend to be less confident, and attributed the reasons to poor external sources, insufficient government attention and low social recognition. Everyone knows these external performance is precisely our secondary education is not enough attraction, we should find the source of attractive power in order to continue to enhance it. The attractiveness of secondary vocational education comes from the brand effect of the school’s own brand building. Our school seize the opportunity to reform and innovation for secondary vocational school