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2014年,53岁的陈虹终于接替胡茂元掌舵上汽集团。这个岁数不可谓不大,但一切还来得及,他的激情依旧,迅速任命五位集团高管,同时进行集团组织架构调整,要把集团从制造型公司转变成为“头脑型”公司。陈虹认为,上汽除了依靠合资,还必须要有强大的自主品牌,而自主品牌的希望在于能不能抓住新技术的趋势、市场变化的趋势和消费者需求变化的趋势,如果把这三个趋势结合
In 2014, Chen Hong, 53, finally took over Hu Maoyuan at the helm of SAIC. This age is quite significant. However, it was still enough time. His passion remained unchanged. Five senior group executives were appointed promptly. At the same time, the group’s organizational structure was adjusted and the group was transformed from a manufacturing company to a “brain-based” company. Chen Hong believes that SAIC, in addition to relying on joint ventures, must also have strong independent brands. The hope of its own brand lies in whether it can grasp the trend of new technologies, changes in the market and changes in consumer demand. If these three Trend combined