企业报受自身目的性的制约,主要以报道企业内部的事件与人物为主,且难以实现每日一报。因此,增强企业报的活力,增强深度报道的效果,必须从根本出发,选材上以具有关注度的新闻事件为主,展现企业发展过程中出现的新成果、新问题和新举措,深度挖掘新闻主题,提高采编人员的专业素质,满足受众的信息需求。 Enterprises to accept their own constraints, mainly to report the events and figures within the enterprise-based, and it is difficult to achieve a daily newspaper. Therefore, to enhance the vitality of corporate newspapers and to enhance the effectiveness of in-depth reports, we must base ourselves on the selection of materials with focused news events to show the new achievements, new problems and new measures that have emerged in the development of the enterprise, and dig deep into the news Theme, improve the professional quality of editors, to meet the audience’s information needs.