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2006年8月24日,“2006北京体育电视国际论坛”在北京香格里拉饭店一楼宴会厅隆重举行。国家广播电视电影总局副局长田进、中央电视台副台长孙玉胜、北京奥组委执行副主席蒋效愚、亚洲有线与卫星电视广播协会主席、普华永道亚太区娱乐及媒体负责人范翎斯,IEC in Spots体育转播部主任Guy Horne等30多位嘉宾出席。论坛由北京奥运会转播有限公司首席运营官马国力主持。田进副局长、孙玉胜副台长、蒋效愚副主席都作了精彩的致辞。奥运转播争夺激烈北京奥组委副主席蒋效愚在致词中提到:年底2008年北京奥运会的大部分场馆都将完成主体结构的建设,奥运会的28个大项,302个小项已经确定。8月27日,第11届女子垒球锦标赛将作为一项测试赛在北京举行。届时我们将向国外的朋友介绍奥运会筹办工作的进展状况,8月8号中央电视台和其他频道也将给予长时间的报道,这让社会了解北京筹办工作的进展和承诺,起到了非常重要的作用。本月28号我们还将举行奥运会志愿者公开招募的社会招聘工作,北京奥运会电视转播工作也正在顺利地推进。承办2008年奥运会的奥林匹克转播有限公司,也就是BOB正在积极地有效地履行他的职责。奥运会的成功与否不但取决于组织工作和服务水平,而且在很大程度上,取决于电视转播的成功,奥运会的精采与欢乐,不仅在现场,更在于把观众带到现场。中央电视台副台长孙玉胜在致辞中透露:中央电视台的奥运策划筹备工作在今年2月6日就已经正式启动,目前正在制定整个奥运报道的时间表和路线图,与奥运相关的所有工作都进入了倒计时状态,年底将拿出2008年奥运会的整体报道方案、广告经营方案和行政支持方案。中央电视台策划奥运报道方案的重要理念和战略目标是“充分利用奥运品牌资源和东道主优势,全方位、多渠道实现传播效益最大化”,中央电视台有一个优势就是有16个开路频道,还有11个付费频道。对于转播奥运会,中央电视台将投入六个开路频道和两个付费频道进行全程报道,而且会将新媒体版权和电视版权进行捆绑销售。面对2008年北京奥运会,积极行动的不仅是国内的报道队伍,BBC体育频道总监Dave Gotdon介绍,英国的高清频道目前已经开始了对2008年奥运会转播权的争夺,BBC对2008年北京奥运会的报道也将达到2700个小时。据Dave Gordon透露,BBC在高清转播方面会和奥组委有进一步建设性的合作,在北京奥运会期间,BBC会加强体育方面的报道,尤其是对英国运动员参加的赛事会加强关注。除了田径、游泳和划船,青岛的帆船也是一个重要的报道项目。在过去的80年里,BBC一直被认为是公共服务,所以他们在这方面要继续保持地位,要更加努力地管理,为自己定最高的标准来报道节目。
On August 24, 2006, “2006 Beijing Sports TV International Forum” was grandly held in the banquet hall on the first floor of Shangri-La Hotel, Beijing. Tian Jin, deputy director of the State Administration of Radio, Film and Television, Sun Yusheng, deputy director of CCTV, Jiang Xiaoyu, executive vice chairman of Beijing Olympic Organizing Committee, chairman of Asian Cable & Satellite Broadcasting Association, Pham Vanders leader of entertainment and media for Asia Pacific Region , More than 30 guests including Guy Horne, Director of Sports Broadcasting Division of IEC in Spots attended. Forum hosted by Chief Executive Officer of Beijing Olympic Broadcasting Co., Ltd. Ma Guoli. Tian Jin, deputy director, deputy director Sun Yusheng, Jiang Xiaoxu, vice chairman made a brilliant speech. Olympic broadcast fierce competition BOCOG vice president Jiang Xiaoyu mentioned in his speech: By the end of 2008 most of the Beijing Olympic Games venues will complete the construction of the main structure of the Olympic Games, 28 large items, 302 small items have been identified. August 27, the 11th Women’s Softball Championship will be held as a test match in Beijing. At that time, we will introduce the progress of preparations for the Olympic Games to friends from abroad, and give a long time coverage of CCTV and other channels on August 8, which has played a very important role in helping the community understand the progress and commitments of Beijing’s preparatory work. . On the 28th of this month, we will also hold a social recruitment program for the open recruitment of Olympic volunteers. The Beijing Olympic Games televised work is also proceeding smoothly. The Olympic Broadcasting Co., Ltd., which hosts the 2008 Olympic Games, is where BOB is actively and effectively performing his duties. The success of the Olympic Games depends not only on the level of organization and service but also on the success of the televised broadcast and the Olympic Games’ splendor and joy, not only on the scene but also bringing the audience to the scene. Sun Yusheng, deputy director of CCTV, revealed in his speech: CCTV’s Olympic planning preparations have been officially launched on February 6 this year. Currently, the timeline and roadmap for the entire Olympic Games are being worked out. All Olympic Games related work Into the countdown state, the end of the year will come up with the overall coverage of the 2008 Olympic Games programs, advertising programs and administrative support programs. CCTV planning Olympic report program’s important idea and strategic goal is to “take full advantage of the Olympic brand resources and host advantages, all-round, multi-channel to maximize the benefits of communication,” CCTV has an advantage is that there are 16 open channel, as well as 11 Paid channels. For the broadcast of the Olympic Games, CCTV will invest six open channels and two paid channels for full coverage, and new media copyrights and television rights will be bundled. The face of the 2008 Beijing Olympic Games, not only active domestic news team, reported BBC Sports Channel Director Dave Gotdon introduced the British high-definition channel has now started the 2008 Olympic Games broadcast rights competition, the BBC coverage of the 2008 Beijing Olympic Games It will also reach 2700 hours. According to Dave Gordon, the BBC will have further constructive cooperation with the Organizing Committee of the Olympic Games in the HD broadcast. During the Beijing Olympic Games, the BBC will step up its sports coverage and especially pay close attention to the sports events attended by British athletes. Apart from athletics, swimming and boating, Qingdao’s sailing ship is also an important coverage project. For the past 80 years, the BBC has always been regarded as a public service, so they should continue to maintain their position in this regard and should work harder to manage and set their own highest standards for reporting programs.