说起团购,大家并不陌生。很多人都有过团购的经历,或一直是忠实的“团员”。团购的定义很简单,就是团体购物,指认识或不认识的消费者联合起来,加大与商家的谈判能力,以求得最优价格的一种购物方式。团购分为线上和线下两种方式。随着互联网在公众中影响力的不断深入,网络团购成为团购的主要方式之一,是将电子商务和团购整合在一起的新型营销方式。通过消费者自行组团、专业团购网站和有关单位组织 Speaking Group buy, we are no stranger. Many people have had buy experience, or has always been loyal “members ”. The definition of group purchase is very simple, that is, group shopping, refers to people who know or do not know together, to increase the ability to negotiate with the business, in order to obtain the best price of a shopping. Group buy is divided into online and offline two ways. With the deepening influence of the Internet in the public, online group buying has become one of the main ways to buy. It is a new type of marketing method that integrates e-commerce with group buying. Organized by consumers themselves, professional buy site and related units