1985年,日本文具业有一条轰动一时的新闻:普拉斯公司推出的“文具组合”成为划时代的热门商品,在一年又四个月的时间内,竟然售出340万个!在文具行业来说,这可真是了不得的事情。所谓“文具组合”,不过是7件小东西:10厘米长的尺子,透明胶带、1米长的卷尺、小刀、钉书机、剪刀、合成浆糊,7件小文具装在一个小盒子里,定价2800日元。其实,这几件文具都是市面上极普通的东西,充其量普 In 1985, the stationery industry in Japan had a sensational news: The “stationery mix” launched by Plath became an epoch-making hot item, and it sold 3.4 million in a year and four months! This is a really bad thing. The so-called “stationery combination” is only seven small things: a ruler with a length of 10 centimeters, a transparent tape, a 1 meter long tape measure, a knife, a stapler, scissors, and a synthetic paste. Seven small stationery are packed in a small box. , Pricing 2800 yen. In fact, these stationery items are very common on the market, at best.