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现代社会是信息社会,互联网和计算机应用是最明显的特征。人们基于网络参与经济决策与市场交易活动,道德理念、行为准则和行为安排发生了较大的变化。网络技术:一方面,极大地降低了交易费用;另一方面,由于经济行为的隐蔽性,追求经济利益的行为缺乏有效监督,人的趋利避害和机会主义倾向更容易诱发蓄意性诱导行为。在网络环境下,如何界定“经济人”的行为模式,怎样减少经济行为负的外部效应成为经济学理论研究的问题。本文主要讨论网络环境中“经济人”经济行为边界的确定。
Modern society is the information society, the Internet and computer applications are the most obvious features. People based on the Internet to participate in economic decision-making and market transactions, moral ideas, codes of conduct and behavior arrangements have undergone major changes. Network technology: on the one hand, greatly reduced the transaction costs; the other hand, due to the concealment of economic behavior, the pursuit of economic interests of the lack of effective supervision, people’s tendency to profit and avoid opportunism and more likely to induce deliberately induced behavior . Under the network environment, how to define the behavior model of “economic man” and how to reduce the negative external effect of economic behavior have become the problems in the study of economic theory. This article mainly discusses the determination of the “economic man” economic behavior boundary in network environment.