这位在一线奋斗了半个世纪的营销大师,会怎样总结和展望他所创立的“定位理论”?50多年前,我在纽约开创了自己的第一家广告公司。当时的广告业实际上受到了三位思想家的影响,第一位是Rosser(雷斯),第二位是David(大卫),第三位是Bill(比尔)。Rosser是一位先驱,他的方法叫做产品推销理论或者产品推销方法。假如Rosser把百事可乐作为他的客户的话,一定会强调百事可乐的口味,因为研究 How did this marketing guru, who has been working in the field for half a century, sum up and prospect his “positioning theory”? I founded my first advertising agency in New York City more than 50 years ago. The advertising industry was actually influenced by three thinkers, first with Rosser, second with David and third with Bill. Rosser is a pioneer, his method is called product sales theory or product marketing methods. If Rosser treats Pepsi as his client, PepsiCo will certainly emphasize the taste because research