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中国的区域旅游发展呈现出全面增长和突出亮点的趋势。本文以温州区域为个案,借用温州职业技术学院后勤四方公司、温州高校后勤集团旅行社资源,及温州片区旅行社的协助下,对温州区域旅游经济发展的现状和拓展升级模式开展了调查。结果表明,温州区域旅游存在需要不同程度的升级问题,核心旅游品牌、旅游产业层次等均有待于强化和提升。建议进一步突出开发差异化、长线旅游品牌,发展温州精品游、特色游等,避免与其他城市同类化和同城化,实现具有温州优势的旅游资源整合和整体营销,促进温州整体经济发展。
China’s regional tourism development shows an overall trend of growth and highlighting highlights. Based on the case of Wenzhou region, this paper investigates the current situation of Wenzhou regional tourism economic development and the mode of expanding and upgrading with the help of the logistics company of Wenzhou Polytechnic, the travel agency of Wenzhou University Logistics Group, and the assistance of Wenzhou Area Travel Agency. The results show that the regional tourism in Wenzhou need to be upgraded to varying degrees, and the core tourism brands and tourism industry levels need to be strengthened and upgraded. It is suggested to further highlight the development of differentiated and long-term tourism brands, the development of Wenzhou boutique tours, special tours, and the like to avoid the assimilation and urbanization with other cities and achieve the integration and overall marketing of tourism resources with the advantages of Wenzhou so as to promote the overall economic development in Wenzhou.