随着企业文化理论传入中国和市场经济的建立，“企业形象”这个人们本来十分陌生的概念，开始被普遍接受并受到重视。许多成功企业的经验在告诉我们：良好的企业形象，对内可凝聚人心、整合阵容、提升企业管理水平；对外可赢得广大消费者和合作者的认同与信任。本期热点就是有? With the introduction of the theory of corporate culture into China and the establishment of a market economy, the concept of “corporate image”, which was originally a stranger to people, began to be universally accepted and valued. The experience of many successful companies tells us that a good corporate image can unite with people, integrate the lineup and enhance the management level of enterprises. It can win the recognition and trust of consumers and partners alike. This hot spot is there?